In 2016 Stephen Curry was so next level he did something no other player had ever done - He statistically outplayed his video-game self. So to celebrate his unanimous MVP, we convinced NBA 2K16 to do something they’ve never done - Change the game code for all 7 million global players maxing out video-game Curry’s stats for a 30 hour event starting right after his MVP ceremony. 

 

 

This film aired during Curry's MVP announcement ceremony. 

 

Here's the case study.