One of the cool things about the Life Needs Sports platform is that it's nimble enough to react to whatever ESPN needs to promote at any given time. Utilizing ESPN's connections we were able to use popular songs combined with the headline structure of our campaign to quickly create films on really short notice. Here's a few of my favorites.
MLB: Life has relationships. Sports show us true love.
Scripps National Spelling Bee: Life gives you book smarts. Sports give you street creed.
MLS: Life asks why. Sports say it’s tradition.
NBA Draft: Life has suits. Sports make them baller.
WNBA: Life says you're bossy. Sports make you a boss.