No one just watches TV anymore. We all have our phones out at the same time. So we created a second screen Under Armour experience for Stephen Curry's fans during the NBA playoffs.  Every single time he hit a three, Under Armour tweeted out a new 3 second ad starring Curry right as the shot dropped. 

Featured in HypebeastComplexUSA TodaySneaker NewsUproxx, and Fast Company.  

 

Because there's so many films, I think the case study is the best way to check out the project. 

 

Some of my favorites 3 second ads. 

This pre-roll ran before each game to let people know about the project.