No one just watches TV anymore. We all have our phones out at the same time. So we created a second screen Under Armour experience for Stephen Curry's fans during the NBA playoffs. Every single time he hit a three, Under Armour tweeted out a new 3 second ad starring Curry right as the shot dropped.
Because there's so many films, I think the case study is the best way to check out the project.
Some of my favorites 3 second ads.
This pre-roll ran before each game to let people know about the project.